原文标题：RIM：You’re Done Here
Research In Motion is done. They’ll be bought in the next year or so, their products will roll into whoever buys them – Microsoft, most probably – and they’ll go the way of Nokia, Danger, and countless other mobile platforms. They’ll exist independently for a while and then be subsumed. It’s over.
There is no money in “business” phones. Blackberries aren’t status symbols. They’re the real-world equivalent of the thick, heavy IT-department-assigned business laptop. They’re staid, boring, and unwanted but people are used to them and, for email, they are quite capable. But that’s about it.
But these phones are increasingly getting a drubbing from IT departments who are starting to support more popular devices including, obviously, iOS and Android phones. No one ever got fired for installing a BES, but you can be sure someone will get fired for not supporting WebDAV standards over the next few years.
You can make lots of money selling hardware to fleet buyers, to be sure. But when those fleet buyers are saving money buy refusing to pay for devices, where do you think consumers are going to go? Back to the same hardware they’ve been saddled with for years?
Their audience has already moved on. I remember a few years ago I was invited onto MTV (and never invited back) to talk about the “top smartphones.” I think it was 2007. These included a Windows Mobile device, a new Sidekick, and, inexplicably, a Blackberry Curve. The results of a viewer survey had the Sidekick beat out the other devices quite handily but what I couldn’t understand was how the Curve, for all its benefits, could have made it onto the list in the first place. The Sidekick was a lifestyle device and even the WinMo-powered Dash by HTC could be seen as a lifestyle device. But the Curve? Never.
RIM has an audience, but that audience is shrinking. Arguably they had a good run, but there are plenty of other devices from other manufacturers – Microsoft included – that have much more cachet in terms of general appeal. Even BBM no longer sounds as enticing as it once did, especially in an era of Facetime, Qik, and Hipchat.
RIM有粉丝，但是粉丝数却在萎缩。可以说，他们运行很好，但也有很多其他制造商的的机型（也包括微软），它们也相当有吸引力。甚至BBM听起来都不再那么诱人，特别在Facetime, Qik, and Hipchat的时代。
译者注：近来 RIM 的负面消息缠身，高官离职、股票跌个不停、业界不看好、批评声音不断……但作为一枚BBer，我依然热爱着黑莓。企业和人生一样不可能一路坦途，苹果不也是涅磐重生后一路高歌吗？但愿RIM及时调整，早日走出阴霾，设计出更多消费者喜爱的设备。